This year turned out to be another great one despite a little rain! We started off Wednesday night with FREE WEDNESDAY, which turned out  to be big hit. Thursday was beautiful and the crowds came and partied the night away. Friday was the first ever Leather & Lace Fashion Show where hot girls walked the runway in our own vendors' clothing. Unfortunately, Mother Nature took over the rest of the night after that. Saturday was gorgeous and the fairgrounds was packed! The American Wall of Death performed daily to packed houses and our Scooter Girl contests were a great success with our star judge Brett "Big Schwag" Wagner. The 2010 winner was Lisa from Shenanigan's in Davenport, IA. We had great entertainment throughout the weekend from all our terrific bands, epecially King's Kiss on Saturday night. Strip Club Choppers were back for their second year with VIP Lounge area. On Saturday, the River Rat Bike Show brought out some really cool custom bikes and the Dwyer & Michael's Classic Car Show did the same with the area's best automobiles. With cold beer, great food, rides, sunshine, scenic rides, amazing entertainment, and good people the 2010 Sturgis Mississippi Motorcycle Rally was a memorable one!